Jens Obel is an interaction designer focusing on editorial and story driven projects.

More than five years of professional experience in interface design, editorial design and creative communication.

Currently at Bakken & Bæck. Formerly at Railway, Geelmuyden Kiese and Dinamo.




The Internet Phone

Installation – 2017

What does the internet sound like? The Internet Phone was a project I worked on during a two week course at Copenhagen Institute of Interaction Design. The installation let's you call websites by dialing IP-adresses. The project won the Engaging category at IxD Awards 2018 and the Core77 Student Award 2017. 

See the project video.

Bable Insurance Chatbot

Beta product launch – 2015

One of Scandinavias biggest insurance companies wanted a more human and engaging way to interact on their website. I led design at Railway to launch the chatbot Bable. We created the first working version with a new visual style and a modular design system.

Read about the project at

A-magasinet Online Redesign

Concept development – 2015

Norways biggest newspaper Aftenposten, hired Railway to create an online strategy and vision for their weekend magazine. We envisioned a community platform centred around quality journalism.

Read about the project



I started as an editorial design apprentice at the Oslo agency Dinamo. Here, I quickly learnt to develop flexible design systems that serve the content and craft visual narratives that engage readers.

A year later I continued my apprenticeship at the new creative department of Scandinavia’s biggest PR agency Geelmuyden Kiese. Here I developed my understanding of strategic communication and storytelling while leading many of their digital and editorial projects.

After completing my apprenticeship, I rejoined the digital studio Railway, that I helped start in high school. Here I learned about developing digital products in a small team of strategists, designers and developers.

After learning on the job while leading design on projects for some of Norway’s biggest companies, I decided to enrol in a masters level program at Copenhagen Institute of Interaction Design. Here I experimented with technology and learned about research methods, interaction design principles, team dynamics, and prototyping. I graduated with honours December 2017.