Jens Obel is a digital designer with a focus on editorial design and visual storytelling.

More than four years of professional experience in interface design, editorial design and creative communication.



Bable Insurance Chatbot

One of Scandinavias biggest insurance companies wanted a more human and engaging way to interact on their website. I led design at Railway to launch the chatbot Bable. We created the first working version with a new visual style and a modular design system.

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Canary Daily Pollution App

At CIID I designed an app that helps sensitive people monitor their daily pollution exposure in a quick, but powerful way. By matching your daily activity with pollution readings near you, the app alerts you if pollution have exceeded your daily limit.

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A-magasinet Online Redesign

Norways biggest newspaper Aftenposten, hired Railway to create an online strategy and vision for their weekend magazine. We envisioned a community platform centred around quality journalism.

Read about the project





I started as an editorial design apprentice at the Oslo agency Dinamo. Here, I quickly learnt to develop flexible design systems that serve the content and craft visual narratives that engage readers.

A year later I continued my apprenticeship at the creative department of Scandinavia’s biggest PR agency Geelmuyden Kiese. Here I developed my understanding of strategic communication and storytelling while creating creative campaigns and content marketing.

After completing my apprenticeship, I rejoined the digital studio Railway, that I helped start in high school. Here I learnt about the challenges of developing digital products in a small team of strategists, designers and developers.

Having lead design on projects for some of Norway’s biggest companies, I decided to enrol in a masters level program at Copenhagen Institute of Interaction Design. Here I learnt about research methods, interaction principles, team dynamics, and prototyping. I graduated with honours December 2017.